Nutritional Innovation Through Biofortified Bakery Products
Sanavita Company Ltd is a Tanzanian food processor that aims to address the country’s high rate of malnutrition and micronutrient deficiencies by increasing awareness and promoting the consumption of biofortified foods. They are currently known for their fresh orange fleshed sweet potato (OFSP) and its flour. OFSP is a special type of biofortified sweet potato that contains high levels of beta-carotene, that is converted to Vitamin A in the body. It is important for vision, growth, cell division, reproduction, and immunity. Sanavita ventured into a bakery line to diversify their product portfolio and provide more nutritious offerings to their community and beyond. They contacted PFS and Technoserve for help to improve their bread and biscuit formula and were paired with volunteers from General Mills and Cargill.
Cargill’s Aaron Reed was the perfect fit for this project. He is a senior food scientist who works in the bakery applications team within the food and bioindustrial ingredients business. He has 21 years of food industry experience, most of which has been in research and development for bakery products. “I have had the pleasure of working with many smart and talented people over my career and have learned so much from them. I want to be able to pass that knowledge along to others to help them make the best products possible,” said Aaron. “I also enjoy learning about new products and cultures and have enjoyed the teaching aspect that comes when sharing knowledge with others.”
Aaron was not familiar with recipes for sweet potato buns or cookies and he did not have certain ingredients (like bean powders) on hand, so it took some time for him to understand the critical attributes of the products. Despite this, he worked with the Sanavita team who shared photos and provided detailed descriptions, allowing him to understand the type of product they wanted to make, propose some formulas, and do some benchwork to test the proposed formulas. Further discussions helped the volunteer team understand what the client liked and disliked about the recipes and fine tune the product.
By the end of the project, Sanavita had a much improved product which has received very positive feedback from customers. “The procedure shared by the volunteers was very useful and I learned how to follow a step-by-step approach to product formulation,” said Sanavita Ltd.’s Managing Director Jolenta Joseph. The whole team appreciated the opportunity to work together, and it was a good experience for all who were involved. “This was one of my favorite projects to have been able to work on so far with PFS. I am impressed with those who are willing to go out on a limb to start a business or who are trying to grow their existing business. It is not easy, so if I can help in some small part of that, it is satisfying to me to be able to help them improve the products they are offering.”