Diane Hoffman's Kenyan Adventure!

Last August, we announced that Diane Hoffman, creative manager at the J.M Smucker Co., had won PFS’ Trip to Africa campaign based on her contributions as a volunteer and being an active recruiter at her company. We’re excited to share highlights from Diane’s visit to Kenya last month!  

During her trip she visited several PFS clients, including the dairy companies Caritas Dairy and Wimssy Dairy; honey and nut processor Bee-Care Apiaries International and macadamia nut processor, Exotic EPZ Limited. She toured their various facilities, met with some staff and observed their production and packaging processes. She also visited a local design studio, Pipo Brands Design Studio, that PFS collaborates with. With her design background and experience, she was also able to discuss challenges and opportunities in package design with the clients during the visits. 

“Meeting the clients was incredibly meaningful, as it allowed me to gain a comprehensive understanding of their operations and impact. I developed a deeper appreciation for their contributions to local farmers and communities, as well as the various ways PFS is empowering them to succeed in areas beyond my discipline,” Diane said. 

One key observation she made was the difference in scale and technology between Kenya’s food industry and the U.S. While U.S. facilities tend to be larger and more automated, many Kenyan businesses rely on labor-intensive, traditional methods. She was also impressed by the broader impact of these businesses, from job creation to environmental sustainability. “I was pleasantly surprised to see other aspects of the food process being addressed at the facilities, such as a tailor sewing beekeeper suits and employees crafting beehives at Bee-Care, rather than outsourcing these tasks or handling them at separate facilities,” she shared. Another key takeaway was the power of individual volunteering. Even without deep expertise in certain fields, Diane saw firsthand how volunteers' contributions can make a meaningful difference.  

It wasn’t all just work though! She spent time with the PFS team in Kenya, went on a tour of a coffee farm and visited the Nairobi National Park and the Giraffe Manor. “Thank you PFS for this incredible opportunity. The experience has given me countless memories and invaluable insights that will greatly enhance my future volunteer work,” Diane said. 

We are glad Diane had a wonderful experience and are grateful to volunteers like her who continue to make a difference to our clients!