Snack Manufacturer Creates Delicious Product with Volunteer Support

Nigeria’s snack market has been flourishing, driven by urbanization and an increasing demand for convenient, nutritious snack options. With an estimated value of $1.5 billion by the end of this year, the industry has opened doors for innovation among local processors. AACE Foods Processing and Distribution Limited, a prominent Nigerian food processing company and client of PFS, saw a clear opportunity to expand into this lucrative market. Known for their high-quality spices, AACE Foods wanted to diversify their portfolio with a locally made extruded snack and reached out to PFS for support. In response, a team of volunteers from General Mills and Bühler was assembled, bringing their extensive food science expertise to the project. 

One of the key contributors was Caleb Heck, associate manager for Cheerios and adult cereal innovation at General Mills who has over 15 years of experience in research and development across multiple food innovation areas such as cereal, protein technology and Pillsbury products. Caleb brought a wealth of knowledge on product innovation and flavor development to this project.  Driven by a passion for community-building, he was excited to extend his skills to a global project through PFS. “I have been involved in local community volunteering, including Habitat for Humanity, and I think that volunteering with PFS is a great opportunity to take this interest in volunteering to a global community.” 

To kick off the collaboration, the volunteer team worked closely with AACE Foods to identify a product concept that would resonate in the Nigerian snack market. The team provided expertise on ingredient sourcing, product formulation, and manufacturing techniques suited to AACE's production capabilities. The project required creativity, especially with ingredient procurement, as the Nigerian market often lacks easy access to certain food ingredients.  

“Working with AACE gave me insight on some of the challenges that African companies can face in procuring ingredients and the adaptability they need to develop new products.  In the US food market, nearly any ingredient is available, but this is not the case in Nigeria; AACE had to be creative in finding the right ingredients that could be easily procured to make the new flavors and then I worked with them to help adapt recipes to these ingredients,” Caleb shared.  

After rounds of research and testing, the AACE team came up with a new, spicy cheese extruded snack called Jaracrunch which is made from corn and bean flour - a unique flavor profile that was largely absent from the Nigerian market.